Thought Leadership
Discussion List
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The Art of Letting Go: Why Deleting Contacts in Eloqua is Like Decluttering Your LifeOne Day, Bob stared at his Eloqua dashboard showing 5 million contacts. Like the garage he couldn't park in anymore, or the phone full of numbers from people he hadn't s… -
For Every Label, a Reaction: Mastering Eloqua Contact SecuritySir Isaac Newton’s Third Law states that for every action there is an equal and opposite reaction. This principle is a surprisingly accurate way to understand Oracle Elo…
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Chapter Two: From Configuration to Reputation, The Art of IP WarmingIn our earlier post, Chapter 1: Setup First, Send Second: Preparing Your Eloqua Instance for Success, we focused on the essentials of configuration. That blog was about …
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Setup First, Send Second: Preparing Your Eloqua Instance for SuccessWhether you’re just getting started with Eloqua or you’ve been running campaigns for years, your instance is like a storefront that represents your brand. For new custom…
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Part 1: Personalization Made Simple: Understanding Eloqua Web Data LookupsImagine this, a visitor returns to your website. Instead of staring at a blank form, their name and email address are already filled in. Or maybe they see a message that…
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The Unsung Hero You Didn’t Know Was Guarding Your Eloqua DataEvery marketing team has its heroes. The campaign that drives pipeline. The creative that wins awards. The integration that saves hours of manual work. But there’s anoth…
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Part 2: From Concept to Code: Setting Up Eloqua Web Data LookupsThis is the second part of our series on Eloqua Web Data Lookups. In Part 1, we explained the business value of WDLs and why they matter. Now we turn to the technical si…
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Eloqua Tracking in a Privacy‑First World: Why “Ask First” MattersOracle Eloqua is a powerful marketing automation platform, and one of its greatest strengths is the ability to track visitor behavior across your website and campaigns. …
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Who Wins in Eloqua? The Truth About Campaign Response PriorityImagine this: a prospect engages with your campaign in multiple ways. On Monday, they submit a form to download a whitepaper. On Wednesday, they click through an email t…
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Eloqua user groups?Eloqua (Oracle) used to host user groups - virtually and in-person - to connect users, an opportunity to share best practices and interesting things we're doing, learn a… -
Webinar: Understanding Email Deliverability: Key Factors & Key Issues [May 2025]While some things are indeed out of your control, businesses can still do a lot to impact their email deliverability. To be successful, they have to understand the facto… -
The Complete Guide to Customer Data Platforms SeriesThe term CDP is tossed around a lot nowadays, but we find that marketers are hungry to learn more about CDPs (customer data platforms), and make sense of how they are be…