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Most NetSuite Websites Are No Longer Tracking Safari Conversions for AdWords
Hi Users,
What it Means for Site Builder and SuiteCommerce Advanced Websites
All NetSuite-hosted websites run on either site builder or SuiteCommerce Advanced (SCA), and many of the Site Builder websites have upgraded the checkout process to Reference Checkout or Site Builder Extensions (Vinson or Elbrus....etc.), which use the same underlying technology as SCA. The SSP checkout technology requires a tracking module, and there is a built-in module provided by NetSuite for Google AdWords’ that uses the ‘pixel only’ implementation, which most of these sites use. Since September 2017, any website that uses this module is no longer tracking conversions for Apple’s Safari browser, which makes up for more than 50% of
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