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Most NetSuite Websites Are No Longer Tracking Safari Conversions for AdWords

edited Dec 13, 2019 10:49PM in General 1 comment

Hi Users,

Since September, Safari has been using the new rules designed to protect users privacy from ad networks that use 3[SUP]rd[/SUP] party cookies.

The reason is that the default Google AdWords conversion tracking module that comes with SuiteCommerce Advanced and all versions of reference checkout/Sitebuilder extensions uses the pixel only method, which will not track Safari conversions in AdWords. Since Safari makes up a big percentage of mobile web traffic, this can have a huge impact on ROI reporting and PPC campaign management.

We have built a new tracking module that can be installed in a day that fixes the problem. Please contact us for further information.

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