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Most NetSuite Websites Are No Longer Tracking Safari Conversions for AdWords
Hi Users,
Since September, Safari has been using the new rules designed to protect users privacy from ad networks that use 3[SUP]rd[/SUP] party cookies.
The reason is that the default Google AdWords conversion tracking module that comes with SuiteCommerce Advanced and all versions of reference checkout/Sitebuilder extensions uses the pixel only method, which will not track Safari conversions in AdWords. Since Safari makes up a big percentage of mobile web traffic, this can have a huge impact on ROI reporting and PPC campaign management.
We have built a new tracking module that can be installed in a day that fixes the problem. Please contact us for further information.
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