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Google Adwords & Keyword Campaign ROI Tracking

edited Jan 3, 2020 12:38AM in Search / Reporting 12 comments

Hi everybody,

I know this is an old topic but I want to bring some much-needed attention to it.

I want to be able to track the ROI from search engine keywords (Google Adwords) but it appears that within NetSuite the only way to do it is to create a keyword campaign. That's fine with me, but the problem is that you must send all your click-through traffic to a registration form rather than a more relevant page such as the product that they searched for in google. 

I don't know about you guys but if I click on an ad and it sends me to a registration page rather than directly to what I'm looking for, I'm not going to fill out the form, and I'll probably leave the site and go back to the search results. It's kind of presumptuous to send people to a new customer signup page before they can even see price, description, image pics etc. for what they're looking for.

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