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open translated page in response to select keywords

in Web Site / E-Commerce

Is there a SEO friendly way to trigger the language selector to translate a page into  a specific language?  For example a user searches the word "Bucher"
and when the page they link to opens, the language selector event is activated and displays the page in German.    Does anyone have code for doing this...and would search engines flag this as possibly deceptive?  I have other onload functions that seem to work ok.

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