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Opportunity - how to project for re-orders?

edited Nov 22, 2019 10:24AM in CRM

Most of our customers order a 1 or 2 month supply of items at a time and they usually keep re-ordering, sometimes for years.  I'm looking into using Opportunity records and stumbling on the Projected Value concept.  The first order may be for 300 widgets at $7 a piece, but the customer will likely re-order for years.  Do we make the opportunity for just the first order (i.e. $2,100) or do we extrapolate out a years worth of sales?  Do we try to estimate the total revenue the opportunity could create until the end of time?!

How do some of you handle this?

Steve Klett | Senior Developer
NetValue Technology

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