6 Key Trends for Business and Technology Decision Makers in 2018

By Paul Farrell, Vice President of Product Marketing
For business and IT professionals alike, 2018 brings with it the need for some calculated decision making when it comes to technology. As previous transformative technologies like customer relationship marketing (CRM), enterprise resource planning (ERP) and business intelligence (BI) reach maturity, emerging technologies now need to be accounted for. As global pressures increase, the next 12 months can make a huge difference for businesses’ fortunes moving forward.
Here are six technology trends businesses must account for in 2018.
CRM Takes a Back Seat to CX
As CRM reaches maturity, business and IT decision makers are realizing they need to take a more holistic approach to the customer experience (CX). In the coming years, companies need to be able to absorb technology that not only includes CRM, but omnichannel commerce and commerce marketing. Companies need a real 360-degree view of the customer, which goes beyond customer call notes and lead, opportunity and quote management. They will need solutions that help them manage their customers across all channels: sales force, store,