Unified Customer Data Paramount for Growing Businesses

Posted by Barney Beal, Content Director
Alton Lane, a maker of customer-tailored men's apparel, is not like most retailers when it comes to capturing customer data. That’s because each customer record includes not only the basic data – contact information, buying history, etc. – it includes the specific measurements of every customer to ensure the custom clothing they buy fits perfectly.
Alton Lane’s high touch customer service is on full display when customers enter any one of the eight showrooms around the country. They pose for the company’s proprietary body scan system and then can relax with a drink while they select the material, style and color of their custom-made suits, shirts and jackets. When they make a new purchase, whether a lightweight suit for the summer or a new batch of dress shirts, their measurements are already in the system, they simply have custom fitted clothing shipped to their home or business.