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Narrative Insights is Temporarily Unavailable due to an Infrastructure Issue. Learn how This Impacts Your Account and What to Expect While the Feature is Disabled.
Australian Retail Executives Out of Touch with Consumer Expectations, Survey Finds
Posted by David De Laine, GM ANZ, Oracle NetSuite
Australian retail executives don’t understand their customers—or their customers’ expectations—nearly as well as they think they do, according to research conducted by Oracle NetSuite in partnership with Wakefield Research and Bob Phibbs, the Retail Doctor.
The global study of 1,200 consumers and 400 retail executives across the U.S., U.K. and Australia found a huge disconnect between shopper demands and what retailers deliver across a wide range of offerings in the retail environment. Significantly, the Australian responses found the greatest disconnect around in-store shopping plans, social engagement and staff interaction.
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