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C.O. Bigelow’s Secret Formula: How a 180-Year Old Family-Run Business Stays Relevant, Profitable
Posted by Kristin Swenson, Wholesale Distribution Industry Marketing Lead
Asked how he deals with that simultaneously nebulous and ubiquitous term “disruption” that defines the retail space today, Ian Ginsberg recalls a wave of it that occurred nearly 40 years ago – when the chain store pharmacies started to move into New York City. He remembers his father, then the owner of C.O. Bigelow, sitting down every week with the other owners of local pharmacies, passionately debating the prices they’d set for Bic pens or Tylenol in the upcoming weekly circular in order to compete with the new big box stores.
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@Robert Nedelkow-Oracle | NetSuite Support Community Administrator
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