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Join the NetSuite community to innovate, connect, and discover what’s next.
SuiteWorld brings thousands of innovators, builders, and leaders together to learn, connect, and shape what’s next. This October, explore how to build a stronger foundation for growth through inspiring keynotes, major product reveals, hands-on sessions, and unforgettable moments—all in one place for our biggest event of the year. Register now
Join the NetSuite community to innovate, connect, and discover what’s next.
SuiteWorld brings thousands of innovators, builders, and leaders together to learn, connect, and shape what’s next. This October, explore how to build a stronger foundation for growth through inspiring keynotes, major product reveals, hands-on sessions, and unforgettable moments—all in one place for our biggest event of the year. Register now
C.O. Bigelow’s Secret Formula: How a 180-Year Old Family-Run Business Stays Relevant, Profitable
Posted by Kristin Swenson, Wholesale Distribution Industry Marketing Lead
Asked how he deals with that simultaneously nebulous and ubiquitous term “disruption” that defines the retail space today, Ian Ginsberg recalls a wave of it that occurred nearly 40 years ago – when the chain store pharmacies started to move into New York City. He remembers his father, then the owner of C.O. Bigelow, sitting down every week with the other owners of local pharmacies, passionately debating the prices they’d set for Bic pens or Tylenol in the upcoming weekly circular in order to compete with the new big box stores.
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