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Merging Duplicates what info do you lose??
We are finding we have 500+ duplicate on the contact level within our database.
Where duplicates kill us is when we send out email campaigns to a group where in some cases a contacts email is listed 5 times therefore they receive the email 5 times and become upset with us.
We would like to avoid or minimize sending the same email to a contact several times. I am sure we are not the only company dealing with this so I am hoping others provide there feedback (success stories).
So one way of cleaning up duplicate emails is to merge duplicates however when you merge duplicates don't you lose what could be considered important details?
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