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Referrer Data from Yahoo

edited Jan 3, 2020 12:26AM in Search / Reporting

I thought I would share this info for anyone who tracks referrer data from Yahoo.

Our marketing departments track referrer data from search engines, and noticed a steep drop off on visits from Yahoo starting in January.

I found an article that explains what is happening.

Yahoo has changed to a more secure search and no longer provides all the referrer data.

Using the Referrer report from Netsuite (Reports > Web Presence > Referrer), our monthly visits from Yahoo are now a third of what they were in 2013. Our revenue from Yahoo also dropped in January, but February's numbers looked fairly normal, despite the much lower number of visits. At this point, I am not sure whether the revenue numbers have been affected by this change, or if it is just the visit count.

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