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Processing Postal Mailing Returns Esp for Online Customers

edited Nov 22, 2019 10:30AM in CRM

We do several postal mailings a year to all of our customers.

Does anyone have any suggestions as to how we should process the returns? Obviously, we don't want to keep mailing to bad addresses but I'm not sure we should start deleting customer information. 

Also since our online customers can manage their own information online, I'm not sure they would appreciate logging in and finding that their address has been corrected or deleted internally.

How do others handle postal mailing returns/address corrections?

Thanks in advance for your help!

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