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Tracking reason for opportunity loss

edited Nov 22, 2019 10:25AM in CRM 4 comments

Is there currently a way to track the reason of why an opportunity is lost?  We have multiple products and sometimes the prospect is looking for a stand alone option that we don't currently offer, but are in the need of a way to show and report on these reasons so we can understand the need in developing the stand alone option or if it is just because it is our of their price range to purchase our product.

I know this can be customized, but wanted to know if it was already out there before digging in.

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