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Episode 003: The Commerce Marketer Podcast: A/B Split Testing Without the Use of Big Data
| Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities. In this episode, we’ll discuss why developing an A/B testing plan and segmentation strategy for today’s shoppers is critical. We’ll dig into some practical ideas for testing, reporting structures and optimization opportunities when you don’t have “big data.” |
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