Episode 012: Real-Time Contextual Marketing and Email Personalization

When it comes to email, consumers expect personalized, engaging content. But what does that look like? Today, we have the technology to deliver personalized emails based on time, device and even the location of the user. As commerce marketers, knowing how to use real-time contextual marketing to create a more robust email marketing strategy is critical.

In this episode, you’ll hear about: [LIST] [*]Real-time contextual marketing in email. [*]How it plays into a broader personalization story. [*]The differences between real-time personalization and dynamic content. [*]The challenges marketers face with email personalization. [*]How video can be part of your email and contextual marketing initiatives. [*]The 80/20 rule of personalization and its role in your engagement strategy. [/LIST]