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asking customers to check their contact info

edited Nov 22, 2019 4:55PM in CRM

I am looking for advice on which direction to go to solve this... 

Background: We moved into NetSuite from another system, and imported in 7 years worth of customer and sales history with our contact database. We imported 8000 Customer records, 6000 of them individual customer records, and 2000 retailer records.  We largely sell through distributors - so large numbers of the retailers in our system don't buy from us directly, even though they do sell our games and are listed on our store roster.

Our old system had no tools for marketing to this database, so we have a BIG cleanup job on our hands. Many of our customers have moved and/or changed their email address, so we have a lot of bad data mixed in with in with a lot of extremely valuable data.

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