Campaign Marketing for Sales Reps

Hello -

We are considering a potential future enhancement to support the ability for sales reps to send out campaigns to their customers.  The main benefit that this would provide is that reps can then pull stats on which of the recipients viewed the message, clicked through on links, responded to the campaign, etc. 

I'd like to gather feedback on how your organization would use the feature so if this is a feature that would be beneficial to your organization please let me know.  If there are any special conditions that your organization would require to use this feature please include that information as well.