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Lessons from Amazon’s Entry into B2B

May 23, 2018 2:19PM in OpenAir Announcements

Posted by Kristin Swenson, Wholesale Distribution Industry Marketing Lead
Amazon’s rise to power is no secret – but recently, Amazon has proven that its influence goes beyond just the B2C world. Through Amazon Business, the company has successfully entered the B2B marketplace. This move is having a profound impact on manufacturers, distributors and retailers alike.
In a recent webinar “From B2B to B2C: Amazon’s Entry into the B2B World,” NetSuite hosted Colin Puckett, Amazon Business’s Head of Seller Marketing, along with distribution industry leader Scott Costa, publisher of tED Magazine and ecommerce expert Brian Beck, SVP, Ecommerce and Omnichannel Strategy at Guidance, a retail services business for a discussion on Amazon Business. Here are the key takeaways.

Regards,

@Robert Nedelkow-Oracle | NetSuite Support Community Administrator