Retailers Use Facebook Live to Connect with Customers

Posted by Ian McCue, Content Manager
At first glance, Hammitt and Becker Safety and Supply may seem to have little in common. They are brands with distinct audiences in different industries with dissimilar business models.
But the two businesses share a common goal: deliver innovative experiences to connect with shoppers in the modern world of retail. By executing on these outside-the-box ideas, each found success and cultivated a loyal following.
Hammitt, a designer of high-end handbags and accessories, did not sell online until about two years ago. The 10-year-old company first built a customer base by hosting private parties in Southern California, which grew into bigger events over time. As the business evolved, it launched an