Zeta Global Hops to the Cloud to Scale its Business

Posted by Macy Moore, Marketing Campaign Specialist
Zeta Global has come a long way since its beginnings in 2007. Listed in Forbes’ Top 50 Most Promising Private Companies, the N.Y.-based marketing technology firm is dedicated to retaining and growing customer relationships for today’s leading brands by using proprietary data, advanced analytics and artificial intelligence.
“Zeta Global is seen as an emerging growth company,” said Sarah Alper, vice president of FP&A and Finance Transformation. “We have seen about 15 to 20 percent growth, and in the past year alone, we have done four acquisitions, so it’s a very exciting time to be a part of the company.”