Innovation in the Finance Function: A Global CFO's Perspective

Posted by Lauren Davies, EMEA Campaign Manager
Organisations face a challenging future—one where existing competitors are constantly innovating, and new start-ups are reinventing entire business models thanks to evolving technology. For the modern CFO, inertia is not an option.
It’s a Balancing Act
Customer-facing technology investment has long been the preferred choice for many companies looking at new technologies. But organisations that continue to focus on front-office functions to the detriment of back-office systems, or worse, those that have no strategy for innovation investment at all, are slower and less accurate at forecasting than organisations with a balanced approach.