Make a Moment: Valentine’s Day Restaurant Promotion Ideas

Posted by Christa Fletcher, contributor for Underground Group
Most restaurant owners know Valentine’s Day is one of the busiest nights of the year, but did you know it’s the second most popular day for Americans to dine out? Thirty-four percent of Americans will eat at a restaurant on Valentine’s Day, according to Entrepreneur. Since the holiday is a $19.7 billion industry, it is a sweet spot for marketing and increasing guest counts.
Valentine’s Day is a great opportunity to showcase your restaurant and generate buzz to draw in new guests. While many consumers will try to book reservations close to the actual day, you can begin promoting your festive Valentine’s Day events prior.