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B2B Leaders Learn About Digital Forces Shaping Their Industry at B2B Next
Posted by Ian McCue, Content Manager
At the start of the B2B Next Conference & Exhibition, conference founder Andy Hoar shared a revealing story. Six years ago, a company hired him to host a B2B ecommerce event and a dozen people showed up. Last week, 700 people sat in front of Hoar for the inaugural B2B Next event in Chicago, a clear sign of the tremendous interest in and growth of this field.
The two-day show included sessions and workshops designed to help B2B leaders build a digital-first business by attracting more buyers online, leveraging emerging technology like the Internet of Things and
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