4 Tips for Growth with BeautyBlender

Posted by Barney Beal, Content Director
For many fast-growing start-ups, it all starts with one thing: THE problem. This problem is the catalyst for the company’s conception – their product and, ultimately, THE solution.
beautyblender Founder Rea Ann Silva discovered her “problem” as a Hollywood make-up artist nearly 15 years ago, working on HD film sets. As cameras zoomed-in for close-ups, she noticed that the high-definition lenses were capturing brush marks and finger prints from traditional application methods. After many iterations, she created the beautyblender – an edgeless aqua-activated, egg-shaped foam applicator.
However, the revolutionary solution to the ultimate problem does not mean the end to all problems; in fact, it opens the door to countless hurdles in growing and scaling your business. At our Grow Live event in Philadelphia, we had the opportunity to sit down with beautyblender’s Senior Manager for Web and IT Services Matthew Linde to hear his four tips for growth and overcoming some of the problems around hyper-growth.