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What is SEO and Why Should You Care: Four Terms Restaurant Owners Should Know
Posted by Brady Thomason, NetSuite Solution Manager, Restaurant & Hospitality
While acronyms like BOH, FOH and 86, are quite familiar to restaurant owners, there’s one acronym that is a household name in other industries but has restaurateurs still somewhat in the weeds: SEO.
Search engine optimization, according to Whatis.com, is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Good SEO means, plainly stated, that if someone Googles “celiac-friendly restaurants in Boston,” and you’d like to be known for your options that are safe for food allergy sufferers, a link to your website comes up in that first page of search results (that of course isn’t in the ads).
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