Seed to Series C: A Quick Guide to Business Funding in Europe

Posted by Marz Ayyad, EMEA Director – Private Equity & VC Practice
Based on the amount of funding raised by VC firms and the number of investments made in 2018, the European VC landscape is as healthy as it’s been since the 2007 financial crisis. By October, investors had poured an eyewatering €14.8bn into European-focused funds and deployed capital across 2,643 investments. For context, no European-focused fundraising attracted more than €10bn in one year between 2008-2015 (Pitchbook, 2018).
The question that every growing business looking for funding should be asking is ‘how do we ensure it’s our business that gets the backing?’. Whilst the investment firms are competing to get in quickly, companies looking for investment must also stand out from the crowd and really understand what VC investors are looking for.