NetSuite Admin Tip | Analyze Sales Rep and Customer Performance Using SuiteQL

Understanding sales performance goes beyond identifying top Customers or top Sales Reps. For more effective sales management and forecasting, administrators and business leaders often need visibility into how each Sales Rep and Customer combination is performing—including order volume, unbilled amounts, and average deal size.

In this article, we demonstrate how to use an advanced SuiteQL query to analyze Sales Order data by both Sales Rep and Customer. This approach provides actionable insights into sales activity, highlights high-value relationships, and helps prioritize follow-ups based on unbilled sales performance.

Sample SuiteQL Query

SELECT
    e.entityid AS salesrep_name,
    c.entityid AS customer_name,