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Lifetime Value of a Customer

edited Mar 4, 2014 3:04PM in Accounting / ERP 9 comments

I’m looking to find the Lifetime Value of a customer.

This is what I want to do:

The simplest way to estimate lifetime value: Plug actual numbers into the following equation:

(Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer)

How can this be done with NetSuite?

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