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What is Best Practice for Tracking The Ultimate Customer?
I'm looking for best practices, suggestions, ideas for tracking Companies who are not direct customers (i.e., you never invoice them) but who in fact drive your business.
Let me give an example: Manufacturer > Distributor > Retailer
While the Manufacturer never sells directly to the Retailer, it is the Retailer who really determines the market -- the price and quantity of items to buy. And, in some cases, you may have an agreement between the Manufacturer and the Retailer to provide certain items for a given price at a given volume even though the Retailer buys from the Distributor. The Retailer negotiates a markup amount with the Distributor.
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