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Co-Op marketing management for partners
Good morning all.
I asked this question about functionality in V10, and was told that V11 should fit the bill.
Our company sells through a reseller channel. As part of our standard reseller program benefits, we offer a 3% marketing co-op fund to each qualifying reseller.
The program is rather simple - for every net dollar purchased in a calendar year, we allocate 3% in a fund for each reseller. This fund can be used for approved marketing activities. The fund is a use it or lose it fund, meaning that the balances are reset to 0 each year.
We are tracking this manually today, and it is painful. As our channel grows, it will become even more so.
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