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Tracking Keyword Campaigns Over Time

edited Dec 13, 2019 11:43PM in General 1 comment

Problem: Campaigns performance can not be report by day, week, month, or custom time periods. Campaign performance results just continue piling on the lifetime running balance for the campaign. We have to adjust all Google Adwords campaigns and create all new Netsuite campaigs every day, month, quarter, year plus any other time we change the adwords campaigns bid, ad text, URL, or anytime we change our website, products, categories, landing pages, etc. If something changes, we need the ability to isolate ROI data to track the difference the change makes.

Without the ability to track campaign performance over set time periods, the functionality is useless. We have used ?partner= instead of ?leadsource= for several years now and partner results can be reported by day, week, month, or custom time periods. Because partner tracking is not ingetrated with Netsuite Analytics data like Netsuite Keywords Campaign tracking, we were very excited about this "track Google Adwords with Netuite keyword campaigns" functionality when it was first released and Netsuite has continued to market it for about two years now. We have had this "keyword campaign" fuctionality for nearly two years and still choose

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