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Page Hits and Visitor Activity seem inaccurate

edited Jun 22, 2006 1:17PM in Web Site / E-Commerce 1 comment

We are having trouble verifing the accuraccy of some of the Web Presence Reports: Page Hits and Visitor Activity Summary.

Our Visitor Activity Summary report shows more then 10 times page views then the Page Hits report shows total page hits. Since Page Hits should almost always be greater then your Page Views, I'm wondering if the Page Hits report is incorrect or the Visitor Activity Summary report is inaccurate?

Time period for the comparisions are equal, see data below:

    |Page Views |Visitors
New  |38,243,081 |483,499
Returning  |24,250,641 |5,505
Total   |62,493,722  |489,004


Page   |Page Hits  |Unique Visitors
Home Page |843,627  |215,658
Videos  |318,021  |75,624
Shopping Cart |267,092  |36,402
Kites  |168,906  |82,086
...
...
Total   |2,920,885 |1,238,314

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