Discussions
Conversion rate reporting
The number one KPI for a ecommerce website is its conversion rate. IE what % of people buy something.
We are now upgrading parts of our site to improve this but we are struggling to get any decent reporting on it.
I have tried hacking existing reports, endless saved searches but got no where.
The output of what I need is For a catagory or tab. I need to see daily/weekly/monthly what the unique visits, page impressions and orders were. That allows us to look at the impact of a change is and if we gained or lost in conversion rates.