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Usability: Voucher codes required for Baskets

edited May 22, 2008 6:58PM in Web Site / E-Commerce 8 comments

Working through our checkout process, we are finding the following complaint.

Customers get a big enough order to qualify for free shipping.  They can see free shipping on their basket.  Then they move into checkout, add coupon code.  The discount then takes their basket below the shipping threshold and they get charged for shipping.  This can sometimes result in a higher cost than they had before.

The only way around this, and something that would make customers far more likely to add more to the basket, is to the coupon code in the Basket before even venturing into the checkout.  This would allow them to find out what the true price will be before they have to give any details.

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