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Website speed & Google Score
It appears that Google is now using landing page loading time for the Adwords quality score. http://www.internetretailing.net/news/free-landing-page-load-time-check-could-reduce-adwords-costs
Getting this right would dramatically change Adwords costs. When I run the suggested load tool against various pages I am getting page response times of 2.5 to 3 seconds.
Good News my NetSuite hosted site www.skinstore.co.uk works well against other beauty retailers. As a trade we tend to be graphic heavy, so you may want to test yours.
EG Strivectin (my top selling product) PPC Landing Page
SkinStore.co.uk = 2.7 secs
BuyCostmetics.com = 5.5 secs
SpaceNK = 6 secs
EG Elizabeth Arden (top selling brand) PPC Landing Page
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