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YouTube Best Practices for Video Search & Rankings
We are a consumer products company and are now in the process of creating 45 second features and benefits videos for all of our products. We have created a company YouTube channel and are uploading all the videos to the channel. We are also using the YouTube embed code to have these videos appear on the appropriate pages of our e-commerce site. I have recently discovered that YouTube has become the #2 way people are searching for products on the web. This is now motivating me to want to properly optimize the tags and descriptions for all of our videos
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