Discussions
Product Structured Data for better SEO
Just wondering how many people have adjusted their templates to include standardized structured data tags. If you look at the google webmaster tools for your site, you might see a warning icon about missing structured data tags.
Read more about structured data tags at...
https://support.google.com/webmasters/answer/146750
https://support.google.com/webmasters/answer/99170?hl=en
https://support.google.com/webmasters/answer/1211158?hl=en
http://schema.org/Product
So, for instance, your template might have your item NAME as...
<span itemprop="name">
<%=getCurrentAttribute('item','storedisplayname')%>
</span>
I've heard that this is getting much more important to Google.