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Items create duplicate content
Analysis of our site we revealed the biggest threat to the performance of the site in Search results: duplicated content. Where items that have been assigned to more than one catagory appear under different URL's.
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Search engines filters duplicated content and penalize websites for duplicated content issues.
The following links are examples of substantially duplicated content on the SkinStore.co.uk.
These are just examples. The issue actually applies to all products within the site.
1. http://www.skinstore.co.uk/StriVectin-SD
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