Discussions
Google is Looking For Feedback from Small Sites Who Should be Ranking Higher
A Chance to Give Google Feedback About Your Small Site
[LEFT]The Problem: big brands are dominating search results pages (SERPs)
One of the most common complaints coming from SEOs and webmasters over the last few months has been about big brands taking over search results pages. Variouswebmaster and SEO forums have threads on the topic, and the Internet retailer 2013 search marketing guide had this to say (emphasis mine):[/LEFT]
[INDENT]With the implementation of Google Panda in February 2011 and Penguin in May 2012, Google changed its search engine algorithm to lower the rankings of web retailers whose sites featured static and generic content available on many other sites. Moving up under the new rules are retailers that offer detailed content, such as unique product descriptions and images, are smart at using reams of customer information to create content that appeals to shoppers looking for a specific brand or SKU, or that bring original content to their web sites in the form of consumer reviews and other content drawn from