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NetSuite - here's some food for thought on CRM
Can or will NetSuite CRM be able to do this - now or in the near future? It's realtime data in action or as I've dubbed it - (ICG) Instant Customer Gratification.
Here's a recent online shopping experience as a perfect example of real-time data in action.
"After spending a couple of weeks browsing for laptops, a consumer receives a customized e-mail promotion for a "one-day-only laptop clearance sale." In this case, the data driving the decision is a few days old. During the checkout process, another promotional message announces: "The laptop you are about to purchase uses special memory that we have in stock. If you upgrade to 1GB, we'll throw in free shipping." Here, real-time data -- only a few seconds old -- is driving the promotion and a 20 percent upsell for the purchase. With this "personalized" in-store service, the shopping experience is drastically