Highlighting within a Transaction Column

Hello,
I'm looking to see if there is a way to highlight values that are returned in a Transaction Column field.  Currently, the transaction column values on the "Sourcing & Filtering" tab so that only records that fit the criteria are returned and allowed.  That part works great.

What I would like to do now is when the values are brought back using the "List" function, that those values are highlighted differently based on their attributes.  For example, we have a custom record called "Entitlement".  It only brings back records where the "Transaction End User" = 'Entitlement end user', "Superseded"=F, "License Type"<>Eval, "Renewable"=T, "Entitlement Status"='Renewal in Quotation' or 'valid', and "Renew Entitlement"=T.  I want the "List" to show the records with the value of 'Renewal in Quotation' as yellow, and the remainder of the records in white.