Tracking KPIs can be the catalyst to kickstart and establish trending growth in your retail business. They can shine a light on areas for improvement and help highlight opportunities to target customers with more effective campaigns to increase conversion.
One of the most critical retail insights is evaluating the number of items that customers remove from their online shopping carts over time. The visualization of that metric will demonstrate customer habits that may otherwise be overlooked. Is there a consistent time of day or season when items are removed? Are there other factors that contribute, like total cart cost, or item type? Analysis enables increased visibility, greater understanding, and higher-impact decision-making.
By their nature, sports are inherently seasonal. Sports leagues recognize that fan activity dramatically tapers off during their offseason and that they must plan their inventory management around the engagement of fans.
By managing their data and conducting thoughtful analysis, sports leagues and their related retail partners run successful campaigns to entice fans to make offseason purchases, manage their inventory, and control their supply chains so they are fully stocked and ready for the purchasing rush brought on by the beginning of a new season.
With Oracle Analytics Cloud, you can evaluate factors that contribute to customer habits by drilling down into data hierarchies. This provides a more detailed look into your customer data. This magnified view allows you to understand granular insights related to your customer habits. Read the attached documentation to learn more about drilling down with Oracle Analytics Cloud.
