Telecom is a fast paced and competitive market. Success is dependent on understanding your customers and ensuring their satisfaction. The utilization of data and analytics is critical to that process. Considering pivotal KPI’s such as the Net Promoter Score (NPS) is necessary but there are also underlying factors that can influence a rise or decline in the NPS.
Measuring the availability and integrity of a mobile network shows the suitability and quality of your network. Having high availability and integrity would influence customer satisfaction.
Teams and leagues in sports also measure fan engagement metrics. Teams see much more positive fan engagement when they are performing well. Leagues want high fan engagement numbers because they translate to corporate partnerships and new marketing commitments.
In competitive markets, it is essential to know your customers and to use analytics as a pathway to create a stronger position. By studying key metrics, you can make determinations about how best to ensure that customer satisfaction remains at all-time highs!
Oracle Analytics Cloud allows for you to use Data Flow to connect Sentiment AI models to your data to power critical insights about your customers. Whether it's from social media, survey, or any other data collection these insights can enable you to make critical decisions about your customers. You can connect your sentiment analysis data flow back to your performance data and see any correlation between fan engagement and team performance.
Watch the attached video to learn more about adding Sentiment AI to Oracle Analytics Cloud