Oracle DMP (BlueKai): The ID Graph

Version 14

    The million dollar question for data-driven marketers is centered around matching identities across devices and platforms and, while it doesn't cost a million dollars, the Oracle ID Graph is the answer!


    This 15-minute OnDemand Course:

    • Defines identity mapping
    • Outlines the Oracle ID Graph
    • Describes the types of IDs that are mapped
    • Traces a brief history of identity tracking
    • Illustrates scenarios which highlight how the ID Graph maps IDs
    • Explores important features and functions of the Oracle ID Graph
    • Outlines use cases for the Oracle ID Graph


    ID Graph.JPG


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