The million dollar question for data-driven marketers is centered around matching identities across devices and platforms and, while it doesn't cost a million dollars, the Oracle ID Graph is the answer!
This 15-minute OnDemand Course:
- Defines identity mapping
- Outlines the Oracle ID Graph
- Describes the types of IDs that are mapped
- Traces a brief history of identity tracking
- Illustrates scenarios which highlight how the ID Graph maps IDs
- Explores important features and functions of the Oracle ID Graph
- Outlines use cases for the Oracle ID Graph
Please leave any feedback or comments below.
Learn More from Oracle University
This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.