Oracle BlueKai: The ID Graph

Version 11

    The million dollar question for data-driven marketers is centered around matching identities across devices and platforms and, while it doesn't cost a million dollars, the Oracle ID Graph is the answer!

     

    This 15-minute OnDemand Course:

    • Defines identity mapping
    • Outlines the Oracle ID Graph
    • Describes the types of IDs that are mapped
    • Traces a brief history of identity tracking
    • Illustrates scenarios which highlight how the ID Graph maps IDs
    • Explores important features and functions of the Oracle ID Graph
    • Outlines use cases for the Oracle ID Graph

     

    ID Graph.JPG

     

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