Customer experience optimization is the key to increasing both ROI and brand loyalty, and making the most of the website traffic you already have. Most enterprises that have experienced great growth over the years have succeeded in optimizing their user experience and delivered what their customers wanted. Optimization is a continual process and to be successful as a marketer, you need to invest a considerable amount of time in optimization efforts. Optimization testing with Oracle Maxymiser is a deliberate and data-backed science that allows you to measure impact against any metric and provides definitive numbers to calculate ROI.
This 45-minute, OnDemand Course helps familiarize marketers with the foundations of optimization testing to help them get ready to use Oracle Maxymiser to build their first testing campaign. This Course provides an overview of the core concepts related to optimization testing, including:
- The need for optimization
- The methods and approaches used in testing
- How Oracle Maxymiser powers testing, and
- Key terms related to testing
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