Many customers use Oracle Eloqua for their marketing automation needs and Oracle Content Marketing for their content production and management needs. The next step is using both platforms together to optimize marketing efforts. This course provides an overview of a typical campaign that utilizes both platforms so you and your team can master cross-channel optimization.
In this OnDemand Course, you:
- Examine the process for configuring the integration between Oracle Content Marketing and Oracle Eloqua
- Identify the methods for accessing content created in Oracle Content Marketing while using the Oracle Eloqua platform
- Examine the features of the Editorial Calendar that support transparency and management of interactions with customers
- Discover features of the Content Portal that support sales enablement efforts
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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.