With the multiple benefits, ease of use, and market penetration, SMS marketing remains a favorite, even in these times of social media marketing and push messaging. Everyone wants to hop on to the SMS marketing bandwagon. Before you begin working towards creating your first SMS campaign or plan to redesign your existing SMS marketing program, it is important to understand how a standard SMS campaign lifecycle works. Understanding how SMS marketing works in the cross-channel marketing realm will help you understand how to use the SMS channel effectively so that it complements the other marketing channels you are leveraging and aligns with the organizational and business goals.
This 1-hour 30-minute OnDemand Course covers:
- The present day mobile marketing ecosystem
- SMS marketing and its advantages
- Standard SMS campaign lifecycle
- Best strategies relevant to each phase of a campaign lifecycle
- Data protection and marketing regulations
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