Laurel Springs Marketing Automation Engineer
Employment Type: Full-Time
Location: West Chester, PA
School Brand: Laurel Springs School
City: West Chester State: PA
Working as a key member of the Marketing and Communications department, this role will contribute to the overall effectiveness of the team by planning, organizing, implementing and evaluating effective marketing automation and lead management programs. The Marketing Automation Engineer, will be accountable for carrying out tactics, consistent with the company’s strategic goals and priorities and in consultation with the Director of Marketing and Communications.
The Marketing Automation Engineer is responsible for implementing and executing marketing campaigns that use marketing data to drive decisions, strategies and revenue. This individual will be the go-to automation expert on the communications team with responsibilities for implementing and maintaining various systems used to support B2B and B2C marketing campaigns.