As the digital marketing industry evolved, the AdTech and MarTech spaces became two distinct fields. AdTech is the technology used for the programmatic buying and selling of advertisements, and MarTech is the technology used for achieving marketing goals and objectives. This 50-minute, OnDemand Course explains what the AdTech and MarTech spaces are and describes how the Oracle Marketing Cloud brings these spaces together to help marketers provide a unified customer experience. This Course also provides an overview of Oracle BlueKai's role in integrating the AdTech and MarTech spaces.
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